One reason I’m broke all of the time is I spend an awful lot of unbillable time learning new stuff and re-learning not-so-new stuff that I don’t use enough to keep fresh in my crowded little brain.
Case in point: Facebook. I started an FB account a year or so ago, largely so I could figure out how to do stuff for a client. I fiddled with it a bit, solved the immediate problem, and moved on… I thought. It didn’t grab me as being immediately useful or profitable for my own stuff. But old friends started tracking me down, I linked my YouTube account to my FB account, I started posting some photos, I started getting some photo fans, and so forth.
Gradually, I began to realize the power of the giant monster that is Facebook. I realized that several of my other clients should at least have “like” buttons on their sites, even if they don’t want to set up their own business FB pages. So, I went to work figuring out how to use some of the FB widgets, and incorporating them into existing database-driven sites. That was pretty simple once I figured out what the bleep I was doing. But figuring the bleep out took a while. So, it wound up being a total of a couple of billable hours spread around three different clients, and eight or so hours of banging my head on blunt objects.
Today, I started work on a new client’s site. She wants a WordPress site (this is a WP blog) with built in FB functionality connecting to her event’s FB page. Seemed simple enough in the abstract. But, it’s a whole new can of worms, learning-curve-wise. In order to do her site as a credible professional, I have to figure out how to use a new set of tools, using my own WP blog and my brand spanking new FB artist page (Garth Hagerman Photo & Video) as guinea pigs.
So, first I had to start the FB Artist page, then update my blog so it’s running the current version of WP. Next, I install the FB plugins.
At least I get to put some time into promoting my photo stuff.